Why is footwear always a choice between quality and price? Why can't we have lovable designs in quality materials at a reasonable price? This was the question sisters Myriam and Romy were asking themselves when they launched Maguire in 2017.
Inspired by a new wave of direct-to-consumer women-led brands, Myriam and Romy aimed to disrupt the old way of producing fashion footwear.
This meant designing their own collections, travelling abroad to source manufacturers, being open and transparent about costs and prices, and selling directly to customers through their own website, pop-up stores, and boutiques.
“Our mission is to make high-end products we love available to everyone at fair prices.”
Slowly but surely, word spread and the project grew. In 2019, the girls decided to take on the retail experience, opening their first shoes concept store in Montréal to reinvent the way we shop for and try-on shoes. And in April 2020, they will open a second concept store in Toronto.
In the coming years, they plan to open in more cities, expanding their mission to offer high-end products at a fair price.
Sisters and founders, Myriam (left) and Romy (right) Maguire.
Even at a very early age, Myriam always knew what she wanted to do: design shoes. This goal brought her from the suburbs of Québec City to London and Italy for studies in design, and then on to work as a footwear designer for several international brands including the Aldo Group.
Romy always liked to try new things. From competitive skiing to surfing in Australia, she has been around the world for work and study, eventually honing her communication and project management skills at various cultural and non profit organizations in Montréal.